WHAT MAINE RACING CAN DO FOR YOUR BUSINESS!
Become a part of the most exciting and most complete form of advertising that is available to your company through Maine Racing Drag-racing program. Maine Racing is affiliated with both the National Hot Rod Association (NHRA) and the International Hot Rod Association (IHRA). Involvement with Maine Racing will bring your company name, logo, product and services directly to a large number of potential customers.
Dollar for dollar, compared to all other forms of advertising, marketing through auto racing brings you the most significant results and highest returns on your investments. Not only do you see a return on your advertising dollar; you will also see a return of your tax dollar. Sponsorship of Maine Racing is fully tax deductible as an advertising expense for your company.
Maine Racing can provide you with advertising all along the East Coast. Examples of some of the track locations that are frequented by Maine Racing are Maryland, Virginia, North Carolina, Pennsylvania, Ohio, South Carolina, Georgia, Florida and Tennessee. Some of these races are national events and draw potential customers from all over the country.
From our appearances at your company's sites, through parades, car shows and of course the public address systems at the racetracks each weekend; your company will constantly be in the public eye. Drag-racing teams are and have been featured on national television programs.
Major corporations such as Anheuser-Busch, McDonald's, Sears, GMC Trucks, Chrysler, Good Year, Autolite, Pennzoil and Castrol are part of NHRA drag racing. These and hundreds of other sponsors have discovered that advertising through drag-racing delivers their advertisement to upscale audiences with above average discretionary income. The discretionary income of race fans is enormous. Studies have shown that their purchasing decisions are heavily influence by what they see at the track.
Young people are the most important resource, and we feel that we can make a difference by presenting them with alternatives that might not occur to them. Your involvement translates into positive community awareness of your business and your commitment to the future. Today's young people have a very dramatic influence on the buying power of their parents and will be the future consumers of tomorrow.
Not only will the advertising provided by your involvement with Maine Racing give you the best value for your advertising dollar it will also allow you to maximize your exposure to the public most likely to be interested in your product or service. You will be helping to influence large numbers of young children and adults.
Sanctioning bodies do not allow for the payment of cash to its junior drag-racing participants. They do however, provide vouchers to the winners, runners up and quarter finalists. The vouchers are good for specified amounts of money to be made payable to the college in which they enroll. Smaller races will give out savings bonds, engines and/or trophies.